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Do you think it's a good idea to sell my old Rolex to Jewel Cafe Malaysia, considering they have great reviews and offer high prices?

What comes to mind when you think of a recycling shop?


When people think of a recycling shop or second-hand store, they often envision dimly lit spaces managed by older individuals. This stereotype can deter people from considering such shops as viable options for selling their items. However, my perspective changed entirely after my first visit to Jewel Cafe. I was pleasantly surprised by the modern and welcoming atmosphere, as well as the exceptional service I received. It was an experience unlike any I had encountered before.





These are some pictures of the Jewel Cafe which I visited previously in AEON Taman Maluri.

Strategic location and easy to find!


When searching for a place to sell your jewelry and branded goods, you might expect recycling stores to be tucked away in less frequented corners or end lots of shophouses. However, Jewel Cafe breaks this stereotype entirely. Their outlets are strategically positioned inside the ground floor or first floor of AEON Shopping Malls, ensuring a steady stream of potential customers. This prime location has garnered praise from customers and contributes to the positive reviews Jewel Cafe receives.


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Jewel Cafe has many positive reviews for luxury watches!


By looking at the reviews from the people who visited Jewel Cafe, many have good impressions on their appraisal of their luxury watches.

“I have been seeking for a long time for Rolex Cash Buyer with the higher value. However, it is hard to find a store that can meet my expectation price until I found the Jewel Cafe. I took my Rolex watch to a few second-hand shops for price estimation and the shops charged me for the estimation fee. When I look through the internet and found Jewel Cafe has quite good reviews on their pricing. I made a phone call before going over to the shop. The staff who answered my call had requested me to bring all the accessories of the watch in order to get a better offer. On the next day, I went to the shop and I was so surprised by their shop design. I thought the shop would look like a pawn shop, but Jewel Cafe gave me a comfortable and cozy environment. A female staff welcomed me at the shopfront and lead me to the counter for procedure explanation. The staff was so friendly and served me some drinks and snacks at the cafe space while waiting for my item to be get appraised. The process was fast around 30 mins. I am very happy to sell my luxury watch at Jewel Cafe and I enjoyed their services. I would definitely introduce Jewel Cafe to my family and friends to sell their unwanted branded items and jewelry. [the 60s, female]”




“I remembered someone passing me a pocket tissue in an AEON shopping mall and explaining to me that they buy luxury watches from customers. It was Jewel Cafe’s staff and I thought it was a cafe. After listening to the staff explanation, it reminded me of an old Rolex watch which I received from my late father many years ago. Since it was too big for me to wear, I kept in my drawers and never used them before. I told the staff that I think the Rolex watch was broken and she told me they can buy Rolex watch even with some parts broken. She helped me to set for an appointment and I returned to Jewel Cafe on the next day. The staff evaluated my watch carefully and shared much information regarding Rolex watch to me. I enjoyed their drinks and snacks services as well. This is so different from other second-handed shops. After a while, the staff told me that they can buy it even though it was a 30 years old Rolex watch and not in a good condition. I sold the watch and Jewel Cafe offered me other member benefits that such as coupons which I can use at my next visit and I also win some cash in a lucky wheel spin. Jewel Cafe is a nice shop and I will definitely come again. [the 40s, female]”



With the professional skills that Jewel Cafe’s staff have, you will feel that your luxury watch is well-appraised and handled during the process. The staff will explain carefully and detail their evaluation method to each customer. These reliable assessments and services lead to many repeaters to Jewel Cafe.

My 2nd visit to Jewel Cafe!


I still, clearly remember my experience at Jewel Cafe 2 months ago. At that time, I sold my LV Papillion bag. I remember giving them a nice review on their Google site for their good services and professional skills. 

One afternoon, my brother approached me asking where I sold my branded bag and I told him that I sold at Jewel Cafe. My brother had a Rolex watch which he no longer uses, and he would like to sell it to buy a new watch. Since the Jewel Cafe is inside AEON Mall in the nearby neighborhood, I offered my brother to go together with him.

It was a Rolex Datejust which my brother bought at a luxury watch shop as a second-hand watch. There were some scratches on the Rolex watch because he wore it daily whenever he went out. My brother did go to appraise his watch at other second-hand shops, but they refused to buy or offered a low price due to its condition and year of manufacturing.


When I entered the store, the Jewel Cafe staff welcomed us brightly and I was surprised that the staff recognized me. I felt so warm to be remembered by the staff. It is not easy for a shop to have its staff remember every one of their customers. Even though it was my second time, the staff explained nicely to my brother and me regarding the procedures for the watch assessment.

We passed the watch to the staff and she led us to the cafe space. Same as my previous visit, they served us some drinks and snacks. Due to the watch assessment requiring a longer time, the staff offered us some magazines to read. We could feel that Jewel Cafe staff are always smiling brightly to the customers.

The assessment values!


I watched the whole process of checking the Rolex watch. The staff would ask for our permission to open each part of the watch. My brother was so glad that his watch was handled with so much care. During the assessment, it seemed that she was taking some pictures and sending them to the headquarters for confirmation. Finally, the amount offered was higher than my brother’s expectation. It was around 50% from my brother’s purchase price even though there were so many scratch marks on the watch.

Jewel Cafe started as jewelry recycling specialty stores such as gold and platinum, so they are good at purchasing jewelry. They also handle luxury watches such as Rolex, Omega, etc. In addition, they also purchase products such as the iPhone and iPad.

There were only two female staff at the store, but it seems that they are connected to the headquarters through handphone and the reliable appraiser staff will make the final assessment. Therefore, the most attractive part for my brother is to be able to get instant cash on the same day. My brother was so happy with his watch selling at Jewel Cafe that day. The cash that he received that contributed to his savings for his next luxury watch purchase.

What is different at Jewel Cafe?


I believe that some people with the image of a pawn shop are still hard to enter to sell their branded goods. I am so glad that I found the Jewel Cafe. On top of the bright and friendly service, the main reason that attracted me a lot is Jewel Cafe staff are all female staff and this allows us to have a comfortable environment to get our assessment done.



Bundles of benefits are also given to their repeat customer and this leads to customer satisfaction for most people. A wide variety range of purchasing items and free estimation with their professional staff can give more confidence to their customers regarding their product.


↑ Jewel Cafe Bear 

Jewel Cafe has a lot of services that no other stores have, and the assessment price is reliable. If you are looking for a branded goods buyer, I would recommend this Jewel Cafe and it is a good place to go.

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